NETFLIX TO SHUT DOWN DVD DELIVERY BUSINESS

By
KOMAL NAHTA

Netflix is all set to bring the curtains down on its 25-year-old DVD-by-mail business. Before it started streaming films and web series, Netflix was a company carrying on the business of sending DVDs through the mail in easily recognisable red-and-white envelopes.

On April 18, Netflix said that it would ship its final DVDs to customers on September 29, 2023. Netflix’s co-CEO, Ted Sarandos, said, “Those iconic red envelopes changed the way people watched shows and movies at home — and they paved the way for the shift to streaming.”

The announcement was part of Netflix’s earnings report for the first quarter of 2023, which underlined how dominant and significant streaming had become for the company.