Bholaa
yatra to promote upcoming film Bholaa, Ajay Devgn inaugurated the event, flags off the truck

By
RUBY ZAIDI
Indian Film Industry has suffered alot during Pandemic even after that all isn’t well, if we exclude Pathaan, maximum of the films turned out as disasters. Tu Jhoothi Mai Makkaar is also not performing as it was expected, it’s being said that TJMM is an average movie, few said it’s a moderate success, but it clearly shows that now audiences don’t want to waste money on just every film, they will buy tickets for extraordinary movies only, makers are worried and from now they will leave no stone unturned to make their movies hit at the box-office windows.
Ajay Devgn is coming up with his new movie titled Bholaa, and he too is doing all his best for the success of his movies.
The makers of Bholaa have come up with a unique idea to ensure that the world of ‘Bholaa’ reaches the masses by announcing a special Bholaa Yatra. A truck loaded with all the assets of promotions was flaged off by the leading man Ajay Devgn.
‘Bholaa’ truck will be going to Thane, Surat, Ahmedabad, Udaipur, Jaipur, Gurugram, Delhi, Kanpur and Lucknow.
The Bholaa truck will be placed in a well-known location in each city and a fun-filled evening will be organised for the people of the cities. Audience can watch the trailer of Ajay Devgn starrer Bholaa, participate in special activities and win Bholaa merchandise.
Yeah ! It’s a unique idea although Politicians often promote them by organising this kind of yatras but this will be the first time when a Bollywood film is being promoted like this way.
Congratulations and all the best Ajay!